Caroline Smith

Our founder and Head Creative, Caroline Smith, has been working in professional practice for over 30 years, a decade of which she spent working with Fox Linton Associates. In 2009 she set up WISH London with the backing of specialist multi-disciplinary surveying and design consultancy, GIA. Over the course of her career Caroline has designed interiors for many private clients, hoteliers and luxury brands, as well as some of the main commercial developers in the UK. She has also worked and lived in Australia, Russia and The Caribbean.