Caroline Smith

Our founder and Head Creative, Caroline Smith, has been working in professional practice for over 30 years, a decade of which she spent with Fox Linton Associates. In 2009 she set up WISH Interior Architecture and developed a team that has secured many luxury commissions across the sectors in London and overseas.

Caroline has a great eye for detail, this coupled with her expertise to be commercially astute without diluting the design integrity, has been hugely advantageous to the WISH brand as it has grown and progressed.

Over the course of her career Caroline has designed interiors for many private clients, hoteliers and luxury brands, as well as some of the main commercial developers in the UK. She has also worked and lived in Australia, Russia and The Caribbean.