Wish rebrand

As a consultancy WISH has attributes that give it strength and make it unique

but we wanted to identify our core values and project our personality more.

Our new logo and smart stationery maintains our visual connection to how the brand identity was seen before but the “new suit” is up-to-date, vibrant and has more style.

We have been busy behind the scenes rebranding and re positioning WISH.

As a consultancy WISH has attributes that give it strength and make it unique

but we wanted to identify our core values and project our personality more.

We engaged Sherliker Design to evaluate our image and make recommendations.

Very quickly we recognised that the word WISH means a desire and a hope which felt very appropriate. We also noted the ‘i ‘in WISH was an important letter.

Our goal was to look and feel more dynamic and to engage people at the outset.

We wanted to convey knowledge, value, imagination, innovation and package it all up in a shiny new website.